Is UI/UX required for your startup?

Several entrepreneurs feel that they can skip UI/UX design because they believe that they know everything that their users want, and also because it requires significant effort, time, and money. Trying to save money on one of the most crucial components of your product(the only one that the user can see and touch!) is not the best approach. Professional UI/UX design is concerned with the entire logic of the product, not just the aesthetics. If you don’t want your clients to be disappointed, you need an intuitive design that an expert can build.

UI/UX Design Pitfalls

You now understand why investing in UI/UX design is extremely crucial. Here are some examples of how poor UI/UX design may lead to disaster.

• Assuming what the user expects — Methods such as creating user personas and producing user stories can help you put yourself in the shoes of your users. Your biases can hinder your judgement at times. You may be a big fan of your project, but that doesn’t ensure that the users will love it too. Prior to the development phase, be certain that genuine users are consulted. It has been proven that they can surprise you with insights you had never considered.
• Giving creativity priority over usability — Your app may look fantastic and be unlike anything that has been built before. But what’s the point if real users don’t find value while using it? For example, organisations frequently invest in creating custom-made fonts that people associate with them. Coca-Cola is a good example of a well-known brand font. On the other hand, the fonts that are very creative are sometimes difficult to read in certain contexts. Such fonts impact your usability and conversion rates big time. Never forget that the product should be user-friendly and designed with the user first approach, not the other way around.
• Having unintuitive navigation — Your users have all interacted with digital products for many years. They expect to see identifiable buttons in specific spots and navigate screens using standard intuitive mechanics. For eg. a menu icon on the top corner of the apps or bottom tabs used for navigation. Use these patterns in your design and you’ll most likely end up with product that is friendly to use.

Working with interacxion will keep you out of these typical mistakes.

The Advantages of Good UI/UX Design for Your Startup

If you can avoid frequent UI/UX pitfalls,you’ve already achieved half of the project’s success. Let’s look at the advantages that effective UI/UX concepts can provide for businesses:

• Cost-effective — You can detect obstacles earlier in the project if you pay careful attention to UI/UX from the start and consult with end users throughout the project. The earlier the problem is identified, the easier it is to resolve.
• Get trustworthy insights — Get ideas from the end-user by research and create features that your clients will actually utilise.
• Go to market faster — You have a clear market strategy in mind while designing a UI/UX prototype. The only thing left to do is programme the functionality. This can be completed in 3–6 months, allowing you to streamline market distribution.

Investing time and money in high-quality UI/UX design will pay off in the end, giving you a competitive advantage.

Conclusion

UI/UX design for startups is an essential phase in the success of a project. A good UI/UX and an appealing visual design boost the possibility of your product reaching its target audience. If you want to produce an intuitive software that your customers will love, don’t try to save money on UI/UX design. Instead, make sure you emphasize more on it.

Originally published at https://interacxion.io on February 24, 2022.